Also, you’ve hitched your wagon to another entity, so if a brand ends up in hot water (see BetterHelp or FTX), you may end up taking some heat. You now have a paying client to answer to - as well as contracts to sign and obligations to fulfill. Recurring deals can provide financial stability. “When has a natural, fitting sponsorship, it feels like a part of the video I want to watch, not one I want to skip,” says Chaudry. If the partnership makes sense, product integration can be seamless. For an influencer with around 100,000 followers, that might be a couple thousand dollars per post.

While it’s a no-brainer for a creator with a niche audience (say, a culinary influencer pairing with a cookware company), sponsorship is good for anyone because it guarantees income and proves brands are willing to pay for your work.īrands find a creator who is known and respected among their target demographic, and pay them for a certain number of videos or posts. If you’re looking to make this a career, you’ll want to diversify. Great if you’re a megacreator like MrBeast - who reportedly can get more than a billion views in a single month - or good for a smaller one just trying to bring in a few bucks a month. On YouTube, you’re pulling in anywhere from $3 to $20 per 1,000 views, but on TikTok, even a million watches will only earn you a measly $20 to $40. It works best with a lot of views, and “getting to that scale can be difficult for creators,” Chaudry says. And if you’re getting a lot of views, “the money just rolls in,” Chaudry says.

The creator simply gets a check at the end of the month.īecause the platform handles the client, you won’t have to sit through pitch meetings with advertisers, take any feedback from them, or be bound by their sensibilities. The platform handles the negotiation with advertisers - what content their ads will run next to, how much money they’ll pay, etc. To join a platform’s “partnership program,” which allows it to play ads against your content, you’ll need an established channel - on YouTube, that’s at least 1,000 subscribers and 4,000 hours of content viewed in the past 12 months.Īds run before, during, or after content. “It’s an honest, real career.” So how, exactly, does it work? Chaudry and his partner, Colin Rosenblum, break it down. “ is at the point where there are more road maps, there’s more credibility,” says Samir Chaudry, one half of Colin and Samir, whose YouTube channel features creators going deep on their craft.

Today, the creator economy has exploded, with YouTube, TikTok, and OnlyFans stars earning as much money as bankers, doctors, and lawyers. In the early days of social media, people scoffed at the idea that posting content could be a way to make a living.

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